Something to keep in mind when you are growing your business….
Logic Informs, Emotion Sells!
Logic vs Emotion
People buy on Emotion and justify the purchase with Logic.
What motivates that Emotion? More often than not it is fear.
Fear of loss is greater than desire for gain.
Example…
With The Economic Crisis Home Business Are Booming
Start Your Home Business Now Before You Lose All Of Your Retirement
Starting Your Home Business Today Will Give You Back That Hope For Your Future
This is just a quick example but which one evokes Emotion? Which one got you thinking? They are all addressing the same situation.
Emotions that make People Move:
Pain
Disgust
Desire
Vanity
Excitement
Fear
Hope
Next time you are speaking to someone about your business address their Emotions! Share this info with your team before you lose another potential client now and watch your biz grow….
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