Something to keep in mind when you are growing your business….
Logic Informs, Emotion Sells!
Logic vs Emotion
People buy on Emotion and justify the purchase with Logic.
What motivates that Emotion? More often than not it is fear.
Fear of loss is greater than desire for gain.
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This is just a quick example but which one evokes Emotion? Which one got you thinking? They are all addressing the same situation.
Emotions that make People Move:
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